The Naked Truth about Book Publishing by Linda Houle

Author:Linda Houle [Houle, Linda]
Language: eng
Format: epub
Tags: Reference
Publisher: L&L Dreamspell
Published: 2010-04-25T00:00:00+00:00

Shouting from the rooftop

No matter how many levels you create, you’ll eventually reach the rooftop. Once you get there, don’t stand still and shout look at me! To sell your book in large quantities, aim for media attention. In your “virtual sales department” you’ve already been busy with the business end of things, arranging for signings and getting the book into a few stores and other venues. Send out Media Releases to newspapers and other publications. Non-fiction is easier to advertise. If you’re an expert in your field, you’ll get noticed. For fiction, find a “hook” in your novel tying into current news. If that’s not possible, find a more generic theme to use for promotion. Does your story involve a mother-daughter relationship? If it’s near Mother’s Day you’ve got a ready-made angle. If you really work at it, you’ll find numerous ways to tie your book to news or calendar events. Aim for radio or even television. Why not? But don’t expect producers to be interested in having you on a show because you “wrote a book”—they probably did too! Unless you’re a celebrity you’ll have to work at it. Use your platform theme or author brand to grab their interest. Does your novel include a recovering alcoholic character? Where did the idea come from? Creativity is an asset but don’t lie. Don’t pretend you’re that recovering alcoholic if it isn’t true. Someone will find out. A scandal will help sell more books at first, but where will your career be after that? Critics will tear up your book and use the pages as TP then flush it down you-know-where…

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